What is Price Bracketing?

When your property hits the market you want to be the seller who gets an offer right away and has all the leverage; I am positive that you’d agree. The question becomes how. How does your property become the obvious choice when it hits the market so buyers are attracted to your home like a magnet?

Price Bracketing

First, it’s important that you understand the price bracketing strategy. When you get to the actual pricing, you need to position your home in the right bracket so that your home becomes the obvious choice to potential buyers. Here’s an example; buyer’s search for homes online in price brackets, $500,000 - $550,000, $550,000 - $600,000, etc. which makes sense.

Buyer’s search for homes online in price brackets, $500,000 - $550,000, $550,000 - $600,000, etc. which makes sense. A home that has a value range of $540,000 should be priced at $550,000, not $549,000 or $559,000.