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What is Price Bracketing?

Vicki L. Thiessen

Vicki found her start in real estate in 2005...

Vicki found her start in real estate in 2005...

Feb 28 2 minutes read

When your property hits the market you want to be the seller who gets an offer right away and has all the leverage; I am positive that you’d agree. The question becomes how. How does your property become the obvious choice when it hits the market so buyers are attracted to your home like a magnet?

Price Bracketing

First, it’s important that you understand the price bracketing strategy. When you get to the actual pricing, you need to position your home in the right bracket so that your home becomes the obvious choice to potential buyers. Here’s an example; buyer’s search for homes online in price brackets, $500,000 - $550,000, $550,000 - $600,000, etc. which makes sense.

Buyer’s search for homes online in price brackets, $500,000 - $550,000, $550,000 - $600,000, etc. which makes sense. A home that has a value range of $540,000 should be priced at $550,000, not $549,000 or $559,000.  

You must understand the power of being in both brackets. If you price your home at $559,000 your home will be missed by buyers searching for homes $550,000 and below. 

And conversely, if you price your home at $549,000 buyers searching for homes $550,000 and higher will not see your home online. The correct pricing for your home should be $550,000 which obtains the most exposure when buyers search online.

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